Piggly wiggly brand9/16/2023 ![]() ![]() ![]() This enthusiastic greeting was necessary because Saunders was trying something completely new. A brass band serenaded the visitors in the lobby.” “Newspaper reporters posing as contest judges awarded five and ten dollar gold coins to every woman, while the supply lasted. “At the door Saunders shook their hands and gave to their children flowers and balloons,” Freeman writes. For the store’s opening ceremonies, writes Mike Freeman for the Tennessee Historical Quarterly, Saunders promised to hold a “beauty contest” that he advertised in local newspapers. But its founder Clarence Saunders was clearly onto something-today, self-service grocery stores are the norm. Its founding is one of the stranger stories in the history of retail. Today, the chain has more than 530 stores across 17 states, according to its website. On this day in 1916, the first Piggly Wiggly opened in Memphis, Tennessee. The one question is why their innovator named the first one Piggly Wiggly. She’s drawn to the friendliness of employees, who wear “Dig the Pig” T-shirts.Self-serve grocery stores saved shoppers money and made financial sense. Pat Green faithfully shops in the store at least twice a week. A modest section is devoted to produce and another for the bakery. The Blue Star Highway grocery showcases a cooler section selling typical meats and almost every pig part, from ears to stomach to feet. Roy Moore, who’ll own the Tallahassee store, operates a 28,000 square-foot store 30 minutes away in Quincy. Piggly Wiggly operates more than 600 stores in 17 states. I realized that I wanted a destination shop opportunity there as well,” said Parks, a longtime resident of Indian Head Acres Neighborhood. “I was struck by people wanting a destination shopping opportunity. While speaking about opportunities they’d like to see in South City, conversations quickly touched on Piggly Wiggly’s arrival. Susan Park, who works with the South City Revitalization Council, said she shared and heard similar concerns during a recent council meeting. “We believe it’s going to help satisfy the food desert that is a very real issue in that area.” “We think the Piggly Wiggly is the perfect fit for the location, and it’s a similar model to the Harveys that was there,” Murray said. Structure Commercial Real Estate, a Tallahassee-based company, finalized the lease. Harveys closed May 2014 - three months after the announcement rocked nearby neighborhoods - due to its proximity to Winn-Dixie on Paul Russell Road.Įd Murray, a principal at NAI TALCOR, which provides commercial management where the 25,000 square-foot Piggly Wiggly is planned, said several retailers were contacted in order to bring an appropriate tenant to the area. ![]() Bi-Lo Holdings purchased Harveys, Sweetbay and Reid’s supermarkets in May 2103. The decision trickled down from Southeastern Grocers, Inc., the parent company of BI-LO, Harveys and Winn-Dixie. The answer lies within the workings of big corporate mergers. She questioned how Piggly Wiggly became the top choice. She grew up in Tallahassee, left for the Army and returned last year to find stagnation on the south side compared to explosive growth just miles away in Midtown and along Gaines Street. Hill voiced concerns before a recent Community Redevelopment Agency meeting. “We want it to be an upgrade … It’s not something that I would personally would want there.” ![]() “We want Piggly Wiggly to come in with the mindset of a Trader Joe’s or Publix,” said Tifany Hill, a south-side resident and CEO of ModelCall Magazine. ![]()
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